612AP

Pronounced "6Twelve AP." Born and raised on the Northside of Minneapolis, 612AP is a powerful voice in Midwest hip-hop, blending gritty street narratives with conscious storytelling, melodic flows, and trap-inspired production. Inspired by Jay-Z, Lil Wayne, 50 Cent, and Nipsey Hussle, he brings calculated lyricism and an authentic perspective. He first made major noise in 2013 after winning the Minneapolis BET "Rep Yo City" competition, traveling to the Memphis grand finale where he defeated the late Dallas rap star Mo3. As founder of Bag Familia Records, 612AP stands on loyalty, unity, and elevation — "Starve Together, Eat Together." He's not just building music, he's building a legacy.